Simple, transparent pricing

    Choose the perfect plan to grow your business. Upgrade, downgrade, or cancel anytime.

    Standard
    $197/mo
    Billed monthly - AUD + GST

    The complete platform to scale your business on autopilot.

    Standard inclusions:
    Unlimited users · Unlimited contacts
    Everything in Starter, plus:
    Core Features
    AI Studio*
    Ads Manager
    24/7 In-App Support
    Knowledge Base
    Start Your Trial

    Experience it for 14 Days FREE

    Most Popular
    Pro
    $297/mo
    Billed monthly - AUD + GST

    Everything in Standard, plus an Optimo expert on hand.

    Pro inclusions:
    Everything in Standard
    $10 USD usage credit every month
    Free quick-win set-up call
    Dedicated onboarding call
    24/7 live chat support
    15 mins tech support a month
    10% off implementation services
    Access to discounted Premium Support plan
    Labs switched on – early access to new features
    Advanced API access
    Start Your Trial

    Experience it for 14 Days FREE

    Scale
    $497/mo
    Billed monthly - AUD + GST

    Run several businesses from one login with AI and an Optimo expert on hand.

    Scale inclusions:
    Everything in Pro plus
    Up to 3 sub-accounts under one login
    AI Employee Growth plan* included on your primary account – not billed as an add-on
    1,000 Conversation AI replies a month (Primary account only)
    100 Voice AI minutes a month (inbound, outbound and voice widget) primary account only
    Additional sub-accounts: pay-as-you-go AI usage, or add Growth for $75/mth each
    AI Voice Receptionist or Website Chat Bot set up for you (your choice of one)
    No free trial
    Get Started

    Already have Pro? Upgrade to Scale in app

    What's Included

    Every plan comes packed with value

    All plans include our core platform features. Tailor your setup further with optional add-ons.

    Features

    Core features

    Conversation AI*
    Voice AI*
    Content AI*
    Funnel AI*
    Reviews AI*
    Website & Funnel Builder
    Domain Management
    CRM & Pipelines
    Custom Dashboards & Reporting
    Email + SMS Marketing*
    Inbound & outbound calling*
    Unified Conversations
    Social Media Management
    Workflow Automation
    Forms, Surveys & Quizzes
    Booking Calendars
    Ad Manager
    Online Reputation Management
    Courses
    Payments & Invoicing
    Optimo mobile app
    And more!
    Communities
    API Access

    AI and communication features have small usage-based fees — most businesses pay $10–$30/month extra. Click here to view our price guide

    Add-ons

    Optional Add-ons

    Tailor Optimo with these optional add-ons. Enable only what you need.

    AI Employee (unlimited AI usage)
    AI Studio*
    Ask AI (on AI Paid Plan)
    Branded Client Portal App
    Dedicated email IPs
    Domain purchasing
    HIPAA compliance
    Online listings management
    Prospecting tool
    Premium support
    WhatsApp integration
    WordPress hosting

    *additional mthly fees on top of your std mthly subscription apply for add ons.

    JUST GETTING STARTED?

    Starting out and need a smaller plan? Try our Starter Plan.

    All the essentials to get your business onto one platform, at a price that suits a newer or smaller business. Move up to Standard whenever you're ready.

    $97AUD + GST per month

    Includes up to 1,000 contacts. 14-day free trial. No lock-in contracts.

    Chat to us about the Starter Plan

    A quick, free call with an Optimo expert to check it's the right fit for you.

    Fair Pricing

    Predictable plans. Transparent usage.

    Every plan includes pay-as-you-go rates for the exact emails, SMS, calls, phone numbers, and AI tokens you use — reflecting real wholesale carrier and AI provider costs. Optional add-ons like WhatsApp, SEO listings, and prospecting are priced transparently too. No hidden fees, and nothing is switched on without your approval.

    See usage and add-on pricing

    Ready to upgrade your business software?

    Join thousands of modern businesses that use Optimo to save time, impress clients, and grow faster.

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